Motion Graphics · 2025
Intro - La Lanza
A sharper, more dramatic opener — motion echoing the pointed energy of the name.
Role
Motion Design
Year
2025
Type
Broadcast Intro
The Idea
A pointed opener
A short broadcast-style motion-graphics intro titled “La Lanza” (The Spear) — a branded title package with a sharper, more dramatic edge, matching motion energy to a pointed name.
The Film
Watch the film
Reflection
Reflection
“La Lanza” let me design an opener with a sharper, more dramatic edge — the name itself suggests something pointed and direct, and I wanted the motion to echo that. Each of these intros is a small exercise in matching visual energy to a title, and making a set of them back-to-back pushed me to give every segment its own distinct character while keeping a consistent design backbone.