Graphic Design · rfalconvargas
La Lanza — Edition Highlight Reels
A set of animated highlight reels and motion thumbnails recapping La Lanza editions LXIX through LXXII, built to promote each issue on YouTube and social channels. The pieces pair the newspaper’s serif masthead with marbled coral backgrounds, animated section indexes, and music-synced edits — the moving-image companion to the printed magazine.
Discipline
Graphic Design
Year
2020–2021
Medium
Motion graphics · Promo
Gallery
Selected frames
Reflection
Reflection
Designing the highlight reels forced me to translate a static publication into motion, which is a completely different muscle — pacing, rhythm, and type that has to land in a few seconds. I leaned on the same La Lanza visual system so the videos felt like a natural extension of the print issues. Syncing the edition indexes to music taught me how typography behaves in time, not just on a page. These reels were also how we kept the newspaper alive and visible during a year when nobody could pick up a physical copy.
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